|
|
FOUNDING A COMPANY IN A MUSIC MANAGEMENT INDUSTRY
Boháčová, Gabriela ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The aim of this thesis is to provide a wide scope of information that might be valuable for those involved in music management. At first, the project enables to understand pre-business phase, a period before setting up of an actual company. The author asks an important question of being ready for such a crucial decision, followed by general description of business institution and principles as such. Those work for any type of business including music industry.
|
|
|
Leadership and its application in artistic organizations
Fišerová, Katarína ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; BĚLOR, Roman (referee)
The goal of the study “Leadership and its application in artistic organizations: Case study of the National Theatre in Prague and the Czech Philharmonic” is to investigate the area of effective leadership in general. Subsequently the findings related to leadership in general will be applied to the environment of artistic organizations, with special regard to the Contributory Organizations of the Ministry of Culture in Prague. In the final part of the study, that has been researched as a case study, the general findings and researched data will be interpreted and discussed in detail.
The study of leadership and researched organizations has proven that effective leadership is now a crucial area for all organizations. Leadership is becoming the key for the correct functioning of the organization. Moreover it is very important for well-being, satisfaction and productivity of employees. It is therefore vital to initiate changes that will help to fulfil leaders’ tasks.
|
|
|
The Private Music School Project
Švehláková, Zdeňka ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The bachelor´s thesis focuses on private music schools in the Czech Republic. The thesis consists of three parts. The first part focuses on the history of the Czech music education system from the Middle Ages to the 20th century. The second part deals with the music education system from 1989 to the present. It contains information on all levels of schools: elementary schools, high schools (conservatories) and universities. The main attention is focused on elementary music education, especially on the comparison between state schools, private schools and other possibilities of arts education in the Czech Republic.
The final part of the thesis is devoted to the establishment of a private music school. The aim is to describe a manual of the foundation, demands made on the entrepreneur, duties related to entrepreneurship in the Czech Republic. This part also includes marketing of the school and searching for clients and capable employees.
|
|
|
Management of Music Festivals.
Sluková, Karla ; BĚLOR, Roman (advisor) ; RADOK ŽÁDNÁ, Ingeborg (referee)
This master thesis focuses on the management of music festivals. The theoretical part defines the term festival, sets Stakeholders and the various areas of management, which must the organizational teams of festivals take care of. Followed by two case studies. The first one compares the Czech International Music Festival Prague Spring and the English City of London Festival. The second case study applies the theoretical knowledge and the results of the comparison of the two major and professionally lead festivals into practice and explores the emerging International Festival of Film Music and Multimedia Soundtrack Poděbrady.
|
|
|
Crowdfunding: Methods, Opportunities and Applications in the Czech Music Industry
Prošková, Radka ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This thesis focuses on the issue of crowdfunding – its methods, opportunities and applications in the Czech music industry.
The first part of this work clarifies basic concepts from the fundraising sphere, thus attempting to define crowdfunding and set its mechanisms into both - historical and alternative contexts of financing culture within the present day.
In an essayistic manner, the author outlines changes of the music industry within the world as well as the local market, spanning from the second half of the twentieth century up to the present, where it is possible to observe first impulses towards seeking alternative resources of financing culture, especially music.
The theoretical part of the thesis explains how crowdfunding campaigns operate, or should operate, and what their specifics are. This work maps out the formation and functioning of crowdfunding abroad as well as in the Czech environment, while focusing on operators who provide a platform for executing crowdfunding campaigns and work out the campaigns’ analyses and comparison.
This thesis’ research part describes crowdfunding campaigns’ mechanisms that concentrate on music in practice within the Czech environment. Providing examples of two case studies, this work brings qualitative analyses of successful music projects that used opportunities of crowdfunding in the Czech music industry in 2012 and 2014.
As a part of the aforementioned studies, the author presents unstructured interviews with campaign creators that result in specifics, advantages as well as drawbacks, regarding application of crowdfunding in music.
|
|
|
Online marketing. Leveraging social media to promote classical music
Christovová, Aneta ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; KREJČA, Tomáš (referee)
This thesis is focused on online marketing and it’s features within the classical music context. The introduction briefly presents the Internet, marketing and online marketing. The thesis adresses following questions: using online tools, what can we do to let young people know about classical music? Which social media are ideal to connect with specific focus groups? Is leveraging social media at Czech music scene internationally competitive? Social media are introduced on a level of a common user, the analysis shows the suitability of various media for classical music institutions (orchestra, opera house, festival, interpret). While preserving the specificity of it, classical music is here seen as a (marketing) product. The thesis shows summary of all social media which are usefull for communication with people who use them. It also poses fundamental rules for effective use of social media.
|
|
|
New strategies of classical music presentation
Špaňárová, Kateřina ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; ŠTILEC, Jiří (referee)
This thesis analyses new ways of interpreting and producing classical music using two examples, the Komische Oper Berlin and Metropolitan Opera New York - two highly influential hubs of classical music. The thesis sets out to critically assess whether and how these institutions succeed in attracting new audiences by means of modern production and marketing while keeping high level of per- formed art.
|
|
|
Music in media
Podhola, Adam ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
Master’s thesis Music in media is particularly focusing on the modern media called music streaming. It analyzes its current development and tries to predict its future evolution.
|
|
|
Business plan: Music and dance club
Sluková, Karla ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This bachelor thesis named Business plan: Music and dance club deals with the creation of the business plan of a club that connects live music with dance. The club is about to specialize in the dance styles salsa, swing, tango argentine and Latin-American dance.
The aim is to evaluate the feasibility of this business intention.
In the first part of the work I theoretically describe what the business plan is and what its essentials are, in the second part I specify my business intention and examine the history and potential of particular styles of dance. In the third, practical part I create the business plan itself, including the financial analysis. Thereunder in the conclusion I evaluate the viability and rent ability of the intended music and dance club.
|
|
|
The Czech radio´s music broadcasting
Bělorová, Klára-Noemi ; ŠTILEC, Jiří (advisor) ; HAVLÍK, Jaromír (referee)
This Bachelor thesis constitutes an overview of different ways Czech radio broadcasting implements music. In the first chapter, it concerns itself with the development of musical broadcasting throughout the history of Czech radio. In the following chapters, it describes the structure of musical broadcasting on all channels (as statewide, so regional or merely those digitally shared) and offers an overview of all Czech radio´s shows about music. Sources used for this thesis ranges from literature about the history of Czech radio and selected phenomenon of the media market, Czech radio´s homepage, and listening to the broadcasts themselves. The thesis's summary consists of the evaluation of Czech radio´s activities depicted in the thesis in the context of the Czech music scene and the global media market.
|
guest ::
